Become the Story Everyone Wants to Tell

If you’ve ever watched someone with half your talent get twice the publicity, you already know: visibility isn’t an accident — it’s engineered.

Impress the Press is a 12-week, high-impact program for founders, coaches, creators, and thought leaders who are ready to stop waiting to be discovered and start showing up like the headline they were meant to be.

In this hands-on, results-driven course, you’ll go from “Who’s looking at me?” to “Why is my inbox full of interview requests?” as you build a powerful personal brand, craft a media-magnetic press strategy, create irresistible pitch angles, and learn how to amplify every mention until it becomes a ripple effect of opportunities.

No fluff. No outdated PR tricks.

Just the exact processes top publicists, brand strategists, and media insiders use to turn everyday experts into sought-after voices.

By the end of this program, you will:

1. Discover exactly how the media sees you today — and how to strategically reshape that perception.
2. Build a personal brand that is unforgettable, undeniable, and impossible to ignore.
3. Develop a press-ready messaging suite and signature story journalists want to cover.
4. Create targeted media lists, pitch hooks, and outreach plans used by PR pros.
5. Master the art of interviews so you show up confident, quotable, and compelling.
6. Learn a post-publication amplification system that turns one piece of press into dozens of opportunities.

Whether you’re looking to attract clients, book speaking gigs, raise capital, establish authority, or simply make your mark, Impress the Press gives you the framework to elevate your visibility, accelerate your credibility, and dominate your niche.

Because the truth is simple: the media isn’t looking for perfection — they’re looking for preparation.

And after these 12 weeks, you’ll be the most prepared person they’ve ever met.