Tutorspree: Overdependence on SEO – The Risk of a Single-Channel Strategy – Case Study: Tutorspree’s downfall after a significant Google algorithm change impacted its primary customer acquisition channel​​.

Case Study

Tutorspree was an online marketplace that connected students with tutors for various subjects. The company operated on a business model where tutors could create profiles…

Vessyl: When Hype Overshadows Reality – A Startup’s Misguided Journey – Case Study: Vessyl’s failure due to over-hyping a product that couldn’t deliver its promised features​​.

Case Study

Vessyl, a smart cup that promised to analyze and track the nutritional content of any beverage poured into it, was once hailed as a game-changer…

The Top 10 Ways You’re Killing Your Podcast

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Podcasting is an incredible platform for sharing your thoughts, ideas, and expertise with the world. But before you hit that record button, there are a few things you should know. In this article, we’ll be exploring the top 10 ways podcasters often set themselves up to fail and how you can avoid falling into these common pitfalls.