BrandGuard: Mastering Social Media Safeguards
Course description
BrandGuard: Mastering Social Media Safeguards is an intensive eight-week course designed to equip professionals with the knowledge and tools necessary to protect and manage their brand’s identity on social media. The course covers a range of topics from trademark law fundamentals to the latest strategies in combating digital threats like username squatting. Participants will learn to navigate platform-specific policies, engage with international trademark laws, and apply practical solutions to real-world scenarios. Through a blend of theoretical instruction and hands-on exercises, this course prepares participants to effectively safeguard their brand’s digital presence.
Course content
-
Overview:
-
Week 1: Introduction to Social Media and Trademark Basics
-
Week 2: Impact of Social Media on Branding
-
Week 3: Protecting Trademarks on Social Media
-
Week 4: Dealing with Username Squatting
-
Week 5: Navigating Social Media Platform Policies
-
Week 6: Global Considerations in Trademark Protection
-
Week 7: Practical Application and Case Studies
-
Week 8: Review and Project Presentation
-
Assessment:
Who this course is for:
- Startup Founders
Instructor
Adryenn
Reviews
Student Feedback
What You Will Learn:
- Advanced Knowledge of Trademark Laws: Understand the intricacies of trademark laws as they apply to social media.
- Strategic Brand Protection: Learn proactive strategies to protect your brand against infringement and misuse online.
- Expertise in Platform Policies: Gain insights into different social media platform policies and how to use them to your advantage.
- Global Perspective: Develop an understanding of international trademark considerations and challenges.
- Practical Application: Apply course concepts to real-world cases, enhancing your ability to handle actual brand protection scenarios.
- Enhanced Professional Profile: Boost your resume with specialized knowledge in social media brand protection.
This course includes:
- Recorded Lessons
- Worksheets
- Checklists
- Community Forum
- AI Teachers Assistant
Requirements
- A computer with an internet connection
Meet Your Instructor
Adryenn
With over three decades of experience as a founder, mentor, advisor, and investor, Adryenn Ashley is a powerhouse in the startup world. Her journey spans a multitude of roles where she has ignited growth, guided innovation, and invested in future-forward startups. As the founder and managing GP of Slay Ventures, Adryenn channels her expertise into nurturing tech startups poised for mainstream success. Renowned for her strategic acumen and visionary leadership, she has become a beacon for entrepreneurs seeking wisdom and direction. Adryenn's passion for mentoring and her knack for transforming startup dreams into tangible successes have made her an indispensable figure in the entrepreneurial landscape.