BrandGuard: Mastering Social Media Safeguards
Course description
BrandGuard: Mastering Social Media Safeguards is an intensive eight-week course designed to equip professionals with the knowledge and tools necessary to protect and manage their brand’s identity on social media. The course covers a range of topics from trademark law fundamentals to the latest strategies in combating digital threats like username squatting. Participants will learn to navigate platform-specific policies, engage with international trademark laws, and apply practical solutions to real-world scenarios. Through a blend of theoretical instruction and hands-on exercises, this course prepares participants to effectively safeguard their brand’s digital presence.
Course content
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Overview:
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Week 1: Introduction to Social Media and Trademark Basics
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Week 2: Impact of Social Media on Branding
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Week 3: Protecting Trademarks on Social Media
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Week 4: Dealing with Username Squatting
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Week 5: Navigating Social Media Platform Policies
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Week 6: Global Considerations in Trademark Protection
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Week 7: Practical Application and Case Studies
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Week 8: Review and Project Presentation
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Assessment:
Who this course is for:
- Startup Founders
Instructor
Adryenn
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$995.00
- Language English
- Skill Intermediate
- Last Update December 28, 2023
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What You Will Learn:
- Advanced Knowledge of Trademark Laws: Understand the intricacies of trademark laws as they apply to social media.
- Strategic Brand Protection: Learn proactive strategies to protect your brand against infringement and misuse online.
- Expertise in Platform Policies: Gain insights into different social media platform policies and how to use them to your advantage.
- Global Perspective: Develop an understanding of international trademark considerations and challenges.
- Practical Application: Apply course concepts to real-world cases, enhancing your ability to handle actual brand protection scenarios.
- Enhanced Professional Profile: Boost your resume with specialized knowledge in social media brand protection.
This course includes:
- Recorded Lessons
- Worksheets
- Checklists
- Community Forum
- AI Teachers Assistant
Requirements
- A computer with an internet connection