Juicero: Overcomplicating a Simple Idea
Case Study: Juicero's overengineered product and its failure to provide real value to customers​​.
Category: Case Study
WeWork: Ambition Without Sustainable Model – A Lesson in Business Fundamentals – Case Study: WeWork’s flawed business model and unsustainable rapid growth​​.
WeWork is a company that operates as a co-working space provider, offering shared office spaces to individuals and businesses. The company was founded in 2010…
OUYA: The Perils of Misreading Market Demand in the Gaming Industry – Case Study: OUYA’s struggle due to lack of market fit and unsustainable business model​​.
OUYA was a gaming console that was launched in 2013 with the aim of revolutionizing the gaming industry. The console gained significant attention and hype…
Fab.com: The Danger of Frequent Pivoting Without Clear Focus – Case Study: Fab.com’s downfall due to continuous pivoting and losing sight of its core business​​.
Fab.com was once a rising star in the e-commerce industry, known for its unique and trendy products. Founded in 2010 by Jason Goldberg and Bradford…
Webvan: Premature Expansion – The Risk of Scaling Up Too Fast – Case Study: Webvan’s failure due to rapid expansion without a proven business model​​.
Webvan was a pioneering online grocery delivery company that had ambitious plans for expansion in the late 1990s. The company aimed to revolutionize the way…
Pets.com: Mismanagement and Financial Folly – A Classic Dotcom Bubble Tale – Case Study: Pets.com’s rapid rise and fall due to excessive spending and poor financial management​​.
Pets.com was an online pet supply retailer that became one of the most iconic symbols of the dotcom bubble in the late 1990s. Founded in…
Pretty Young Professional: Mixing Friendship with Business – A Startup’s Internal Struggle – Case Study: The collapse of Pretty Young Professional due to team infighting and lack of formal legal structure​​.
Introduction: Pretty Young Professional – A Promising Startup with a Fatal Flaw Pretty Young Professional (PYP) was a startup that had all the ingredients for…
Peeple: Misunderstanding Market Needs – How a Startup Idea Backfired – Case Study: Peeple’s controversial concept of rating people and its eventual market rejection​​.
The Peeple app, a controversial rating platform, sparked outrage when it was first announced in 2015. The app allowed users to rate and review other…
Tutorspree: Overdependence on SEO – The Risk of a Single-Channel Strategy – Case Study: Tutorspree’s downfall after a significant Google algorithm change impacted its primary customer acquisition channel​​.
Tutorspree was an online marketplace that connected students with tutors for various subjects. The company operated on a business model where tutors could create profiles…
Vessyl: When Hype Overshadows Reality – A Startup’s Misguided Journey – Case Study: Vessyl’s failure due to over-hyping a product that couldn’t deliver its promised features​​.
Vessyl, a smart cup that promised to analyze and track the nutritional content of any beverage poured into it, was once hailed as a game-changer…