Juicero: Overcomplicating a Simple Idea
Case Study: Juicero's overengineered product and its failure to provide real value to customers.
Category: Case Study
WeWork: Ambition Without Sustainable Model – A Lesson in Business Fundamentals – Case Study: WeWork’s flawed business model and unsustainable rapid growth.
WeWork is a company that operates as a co-working space provider, offering shared office spaces to individuals and businesses. The company was founded in 2010…
OUYA: The Perils of Misreading Market Demand in the Gaming Industry – Case Study: OUYA’s struggle due to lack of market fit and unsustainable business model.
OUYA was a gaming console that was launched in 2013 with the aim of revolutionizing the gaming industry. The console gained significant attention and hype…
Fab.com: The Danger of Frequent Pivoting Without Clear Focus – Case Study: Fab.com’s downfall due to continuous pivoting and losing sight of its core business.
Fab.com was once a rising star in the e-commerce industry, known for its unique and trendy products. Founded in 2010 by Jason Goldberg and Bradford…
Webvan: Premature Expansion – The Risk of Scaling Up Too Fast – Case Study: Webvan’s failure due to rapid expansion without a proven business model.
Webvan was a pioneering online grocery delivery company that had ambitious plans for expansion in the late 1990s. The company aimed to revolutionize the way…
Pets.com: Mismanagement and Financial Folly – A Classic Dotcom Bubble Tale – Case Study: Pets.com’s rapid rise and fall due to excessive spending and poor financial management.
Pets.com was an online pet supply retailer that became one of the most iconic symbols of the dotcom bubble in the late 1990s. Founded in…
Pretty Young Professional: Mixing Friendship with Business – A Startup’s Internal Struggle – Case Study: The collapse of Pretty Young Professional due to team infighting and lack of formal legal structure.
Introduction: Pretty Young Professional – A Promising Startup with a Fatal Flaw Pretty Young Professional (PYP) was a startup that had all the ingredients for…
Peeple: Misunderstanding Market Needs – How a Startup Idea Backfired – Case Study: Peeple’s controversial concept of rating people and its eventual market rejection.
The Peeple app, a controversial rating platform, sparked outrage when it was first announced in 2015. The app allowed users to rate and review other…
Tutorspree: Overdependence on SEO – The Risk of a Single-Channel Strategy – Case Study: Tutorspree’s downfall after a significant Google algorithm change impacted its primary customer acquisition channel.
Tutorspree was an online marketplace that connected students with tutors for various subjects. The company operated on a business model where tutors could create profiles…
Vessyl: When Hype Overshadows Reality – A Startup’s Misguided Journey – Case Study: Vessyl’s failure due to over-hyping a product that couldn’t deliver its promised features.
Vessyl, a smart cup that promised to analyze and track the nutritional content of any beverage poured into it, was once hailed as a game-changer…